SAINT LUCIA TOURISM

Brand redesign and campaign launch using the concept Lift your senses. All of the other islands were bragging about the same thing, their white sand. Saint Lucia has beaches and much more, a luxurious and diverse experience of the tropics punctuated by the Pitons, two mountains rising from the sea. Being on the island makes you see, feel, taste, and hear this beautiful paradise more intensely. Included television, print and digital advertising, social media, brochures, and websites.