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Weber's #GrillOfALifetime

Weber has a lot of loyal customers. It's actually fair to call them rabid and obsessed. This year Weber launched a new grill that will change the game all together. To match the loyalty of Weber's hardcore fan base, we teased up the reveal with a social campaign that tapped into their freakish obsession with grilling.

Project Roles
Art Director
Company
rabble+rouser
Skills
Art Direction
Media
Advertising, Commercials - Video
Project Industries
Advertising, Entertainment
Collaborators