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Downy // I Love You
Challenge:
Millennials are laundry-clueless millennial and are afraid of doing their laundry. Downy has a solution for that.
Idea:
We showed the crazy things that people do to prevent their clothes from fading and shrinking and presented the new Downy formula that will stop all this laundry madness.
- Project Roles
- Art Director
- Company
- Grey
- Skills
- Art Direction
- Media
- Commercials - Video
- Project Industries
- Packaged Goods