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Downy // Mismatched Socks
Challenge:
Create a TV spot that educates millennial about mixing&matching fabric softener and scent beads to create a unique laundry scent that's only yours
Idea:
We told the story ofa girl that marches to the beat of her own drum and loves mixing and matching absolutely everything, even when it comes down to her laundry habits.
- Project Roles
- Art Director
- Company
- Grey
- Skills
- Art Direction
- Media
- Commercials - Video
- Project Industries
- Packaged Goods