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Gillette // FailProof
Challenge:
Make women consider Gillette products as a premium gift for the men in their lives and not just a stocking stuffer.
Idea:
Show that unlike some other gift that might be a holiday fail, Gillette is a gift that can't go wrong. It's useful for every man and it will make him look good... even with last year's gift.
- Project Roles
- Art Director
- Company
- Grey
- Skills
- Art Direction
- Media
- Branded Content, Commercials - Video
- Project Industries
- Advertising
