Jack Spade 2017-Novelty Print Totes

The challenge was to refresh the assortment for Spring, injecting color and novelty to transition the floor from dark fabrics and leathers from winter. I pulled inspiration from classic Jack Spade prints, modern art, nautical and sailing references. I put together CAD renderings showing the classic Jack Spade Coal with prints in multiple colorways. Our team also added other item categories such as wallets, shoes, and novelty items to go with the assortment.
After final approvals, I then created tech packs showing the full size print placement and pantone color callouts.

The final bags were featured as a collaboration with Moma gift shop.