I worked as an Art Director for this complete brand redesign for one of the largest commercial paint manufacturers in the world spanning broadcast, print and digital.
Our creative strategy was simple: highlight where color lives within everyday scenarios, ensure human emotion guides the creative, and connect these scenarios with specific paint colors.
- Project Roles
- Art Director
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Premiere Pro, Art Direction, Broadcast, Design, Location, Retouching
- Brand Films, Branded Content, Commercials - Broadcast, Commercials - Video, Logos, Microsites, Photography, Social Media Content