SONY ERICSSON XPERIA STUDIO

I helped conceive of the "Studio" concept that helped LBi win the, very competitive, Sony Ericsson pitch. I was then hired by LBi to execute the project. I curated the majority of the talent, helped them craft their ideas, wrote treatments for each documentary video, and acted as a conduit between the talent and the agency - preserving the integrity of the creator and the interests of the brand. I was also part of the team that produced the videos.