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Believe In What Your Hair Can Do
Women can do anything. We can run the world. But when it comes to our hair, we're not so sure. Garnier found that 8 in 10 women believe they only have basic or intermediate styling skills. Over 50% never or rarely experiment with their hair. For the 2017 product launch, we asked women to "Believe In What Your Hair Can Do." The campaign features real women (not hair models) with un-retouched hair—a first for the brand.
- Project Roles
- Copywriter
- Company
- Garnier Fructis
- Skills
- Digital, Editing, Scripting
- Media
- Advertising, Commercials - Video
- Project Industries
- Advertising, Beauty
