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Make Home in Yosemite Valley
Nature is the great equalizer. REI wanted to help Southwest Hispanics explore the outdoors, and feel that America’s treasures truly belong to them. To bring the "Make Home" initiative to life for an audience largely underserved by outdoor retailers, we followed Guatemalan immigrant Naldo and his 7 year old daughter Rubie while they camped in Yosemite.
- Project Roles
- Copywriter
- Company
- REI
- Skills
- Editing, Film, Multi-cultural, Video Journalism
- Media
- Advertising, Brand Films
- Project Industries
- Advertising, Retail
