Birthday Wishes is a non-profit that throws birthday wishes for homeless kids. We needed to make it easy for people to support and donate, by demonstrating that every bit counts.
We created Build-A-Birthday, an interactive fundraising tool that lets people help out however they can, donating anything from a $2 balloon to a $10 piñata, while still having the option to fund an entire party. A $20 donation becomes a lot more powerful when it represents a birthday cake for a child who has never had one.
Communication Arts Interactive Annual (March/April 2014), Hatch Awards (Gold)
- Project Roles
- Birthday Wishes
- Conceptual, Digital, Interactive, Low Budget, Non-Union, User Behavior Research
- Interactive Videos, Microsites
- Project Industries