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Build-A-Birthday

Birthday Wishes is a non-profit that throws birthday wishes for homeless kids. We needed to make it easy for people to support and donate, by demonstrating that every bit counts. We created Build-A-Birthday, an interactive fundraising tool that lets people help out however they can, donating anything from a $2 balloon to a $10 piñata, while still having the option to fund an entire party. A $20 donation becomes a lot more powerful when it represents a birthday cake for a child who has never had one. Features: Communication Arts Interactive Annual (March/April 2014), Hatch Awards (Gold)

Project Roles
Copywriter
Company
Birthday Wishes
Skills
Conceptual, Digital, Interactive, Low Budget, Non-Union, User Behavior Research
Media
Interactive Videos, Microsites
Project Industries
Non-Profit
Build-A-Birthday