LEVI'S STATION TO STATION

We took 4 classic objects, a 1939 Graflex camera, a 1953 Bolex 8mm camera, a 1901 Underwood typewriter, and a 1953 Gibson guitar, and gave them new life by putting them in the hands of influencers on Doug Aitken's "Station to Station" cross country train and connecting them to social media. The cameras posted to Instagram, the typewriter to Twitter, and the guitar to Soundcloud. This project won two Cannes Cyber Lions; a Silver and Bronze. 2.3MM Social Impressions 433MM Global Media Impressions.