We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Diet Coke | Every Occasion.

The Ask - Diet Coke sales were declining because 'super-dailies' - people who drink more than 4 Diet Cokes per day - were choosing to drink coffee in the morning and water with meals. The Answer - Remind 'super-dailies' that Diet Coke is perfect for every occasion! This print campaign was designed to remind hardcore Diet Coke drinkers that Diet Coke is a more satisfying choice than water, coffee, or any other beverage on planet Earth. If you love Diet Coke, it's your 'go to' from the moment you wake up to the moment you go to sleep. When they launched, these ads were favorably reviewed on AdCritic, and 'super-dailies' bought more Diet Coke.

Project Roles
Copywriter
Company
FCB
Skills
Conceptual, Print
Media
Advertising
Project Industries
Advertising
Diet Coke | Every Occasion.