Diet Coke | Every Occasion.
The Ask - Diet Coke sales were declining because 'super-dailies' - people who drink more than 4 Diet Cokes per day - were choosing to drink coffee in the morning and water with meals.
The Answer - Remind 'super-dailies' that Diet Coke is perfect for every occasion! This print campaign was designed to remind hardcore Diet Coke drinkers that Diet Coke is a more satisfying choice than water, coffee, or any other beverage on planet Earth. If you love Diet Coke, it's your 'go to' from the moment you wake up to the moment you go to sleep. When they launched, these ads were favorably reviewed on AdCritic, and 'super-dailies' bought more Diet Coke.
- Project Roles
- Conceptual, Print
- Project Industries