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KA-Bar Knives | Hardcore Lives. Hardcore Knives.

The Ask - Give the KA-Bar Brand some personality. KA-Bar makes some of the world's finest military, hunting, and tactical knives, but most of their sales come through word of mouth recommendations. They needed a sophisticated advertising campaign. The Answer - We created a campaign that featured KA-Bar diehards - servicemen, hunters, outdoorsmen - who lead hardcore lives. We brought their stories to life on KA-Bar's website, in print, and through testimonial video content where we animated some hardcore tattoos. In moments of extreme adversity, those who know rely on KA-BAR.

Project Roles
Copywriter, Creative Director
Rawle Murdy
Commercial, Conceptual, Content
Project Industries
Advertising, Sports
KA-Bar Knives | Hardcore Lives.  Hardcore Knives.