Samuel French Redesign

Samuel French is a theatrical publishing/licensing house founded in 1830. With their centennial approaching, SF was looking for a way to transform their digital presence into a theater hub that allowed users to license and purchase theater content in a fresh, easy-to-use and efficient manner without all of the confusion, clutter, and dead-ends this community has come to know when searching for their perfect play.

Goals
Create a best-in-class, easy to support digital experience that positions Samuel French as a global leader in theatrical licensing and publishing.

Strategy
Distinguish between licensing and retail products. Provide clients and potential clients with a more efficient, streamlined, user-friendly site that connects clients to their goals efficiently. Improve the speed and usability of licensing products.