Speak Selfish

Being a Mom is hard. All we do is give and give to the point that, oftentimes, there's nothing left in the tank for themselves.

That's the insight we tapped into for Quaker for this social activation.

We built a kiosk to teach mom’s a language they might find foreign: Selfish. We placed this kiosk in a local mall and watched moms react to our various Selfish phrases as they realized they needed to get good at this language for themselves and for their family.