Grand Opening of The Orlando Eye

Our client said they wanted widespread media coverage for the Grand Opening of their huge observation wheel. We suggested having Nik Wallenda walk on top of it, 400 feet high, without a net, as it spun. They agreed. We produced the multi-event opening with that as the key media driver. NBC’s Today show, after weeks of promotion, broadcast the event live, with anchors Savannah Guthrie and Matt Lauer talking to Nik as he “walked the wheel.” USA Today sent a photographer for their “Picture of the Day.” Dozens of media outlets from around the world clamored for a spot. Florida’s governor asked to be invited to speak. The resulting media attention went far beyond our client’s wildest dreams.