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Tetley: Leaving

We developed a strategy for Tetley that would break the category norm with a more honest approach, by acknowledging tea for what it is. It’s not a big fix or a magical escape. It simply gives you a few minutes of courage, before you get back out

Project Roles
Art Director
Company
Clemenger BBDO
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Broadcast, Comedy, Commercial, Conceptual, Film, Humor, Post-Production
Media
Advertising
Project Industries
Advertising, Beverage, Packaged Goods, Retail