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Fruit of the Loom: Plastique

Fruit of the Loom is an 160-year old American brand known for making Tighty Whities. It needed a makeover to stand out as innovative and fashionable. So they created a faux high-fashion trend, Plastique.

Project Roles
Art Director, Creative Director, Designer
Crispin Porter + Bogusky
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Comedy, Commercial, Conceptual, Content, Design, Documentary, Entertainment, Fashion, Film, Humor, Integrated, Language: English, Language: French, Stunts, Textiles, Mobile
Advertising, Apparel, Branded Content, Case Study Videos, Documentaries, Fashion Designs, Logos, Microsites, Music Videos, Packaging, Photography, Posters, Product Designs, Products - Physical, Prototypes, Short Films, Social Media Content, Typography
Project Industries
Advertising, Fashion, Luxury
Fruit of the Loom: Plastique
Fruit of the Loom: Plastique
Fruit of the Loom: Plastique