DXM Labworks

The Problem: About 3% of teens are considering robotripping — abusing over-the-counter cough medicine containing DXM.

Insight: The other 97% of teens don't think abusing DXM is cool.

Idea: Reject traditional anti-drug scare tactics and speak to teens on their level. Go where teens are —mobile — to show the side effects and social disapproval associated with DXM abuse by allowing teens to see both without having to try it themselves. Welcome to DXM Labworks.