Cresta Typeface

Unlike most typefaces, Cresta was built without a reference. For this
project, every design choice was based on what worked best for a
workhorse sans serif family.
Cresta was originally created as the primary typeface for this website.
This meant it needed to work in copy, headlines, and navigation
across all devices, browsers and operating systems. This meant it
needed to be sturdy and have enough character to make it stand out
from other UI typefaces.
With its large x-height, ample counters, and giant apertures, Cresta is
meant for easy utility in rough conditions. Even with all of this, that
doesn’t mean that its dull; as the weights increase, the style of Cresta
becomes more appearant. This style is defined most apparently by
the terminals on the lowercase r and the angle of the joins between
the curved and straight strokes (such as in the connection on the n).