I was approached by Zack Vitiello, creative director for Vitaly Design, to develop a fresh new brand mark for their company as it moves forward into exciting new avenues. The goal was to create a slick, minimal but dynamic wordmark that would reflect the evolution of their brand. The final design achieves that and more, with a unique structure and harmonic balance that represents the essence and ideals inherent in the Vitaly brand. #vitalyeveryday