Pringles Loud Campaign

This full national print and web campaign for Pringles new chip was inspired by awkward 70s and 80s early-teen life.
The ask: Inspire Pringles chip lovers to try a new bigger, bolder chip.
The answer: Create a national campaign that eludes to consumers' "first time" snacking, and letting them know it's ok to get butterflies from such bold flavor.

CD: Jim Kelly | Sr. Art Director: John Preskitt