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MVP Rich Media

Degree wanted people to take a closer look at movement. That's because their Motionsense offering is actually motion-activated. To illustrate this product benefit, I created a rich media banner that let users examine three of Steph Curry's signature moves. We shot Steph on a green screen court, cutting him loose to do what he does best. Then we married three action sequences to some sick motion graphics to show fans exactly how an NBA MVP gets it done. Each option gives users an interactive mini-tutorial that revolves around moving with confidence. With talent like Steph Curry, the best creative decision is to get out of the way. That's why nearly every second of this experience shines the spotlight squarely on our star.

Project Roles
Copywriter, Creative Director, Writer
Company
Unilever
Skills
Celebrity, Conceptual, Digital, Sports
Media
Advertising
Project Industries
Advertising
MVP Rich Media