Dlife Identity

Dlife is a new network on Japanese broadcast television aimed at women. The network design reflects the wide array of interest and beauty that these women are interested in.

I took on many roles with this enormous rebrand with hundreds of deliverables. I art directed, composted, and I also helped manage and technical direct the project. I kept track of assets, constructed toolkit-able on screen elements, and devised a compositing method to allow the 3D artists to render elements in RGB formats that could be easily changed to the 9 different color palettes the creative director was after.