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Women & Co. Integrated Print & Outdoor Campaign

Women & Co., a Citi subsidiary, invited us to partner with them in their inception of a financial investment brand targeted specifically to women. We were tasked with naming the company, creating their identity, and creating a set of brand communications that would stand out in the financial category, as 100% female-targeted. The mock-wedding-announcements were the first-ever media allowed to run in that section of the New York Times, making the campaign a pioneer in media buying. President Bill Clinton also sent his congratulations on the campaign. I was the Art Director on this project.

Project Roles
Art Director
Company
Merkley + Partners
Skills
Art Direction, Conceptual, Design, Humor, Integrated, Outdoor, Print
Media
Advertising, Magazines
Project Industries
Finance
Women & Co. Integrated Print & Outdoor Campaign
Women & Co. Integrated Print & Outdoor Campaign
Women & Co. Integrated Print & Outdoor Campaign
Women & Co. Integrated Print & Outdoor Campaign
Women & Co. Integrated Print & Outdoor Campaign
Women & Co. Integrated Print & Outdoor Campaign
Women & Co. Integrated Print & Outdoor Campaign
Collaborators