TBS Sex & the City Launch Integrated Campaign

TBS asked Cliff Freeman & Partners to launch their airing of the HBO's original series Sex & the City, in chronological order, something no other TV network had yet done.
We created a campaign that took the Sex & the City characters back in time to when they were girls, to illustrate that TBS would broadcast the show "from the first episode to the last."
I was Associate Creative Director/Art Director on this project.

Project Roles
Art Director, Creative Director
Company
Cliff Freeman & Partners
Skills
Art Direction, Broadcast, Children, Comedy, Commercial, Conceptual, Design, Editing, Filmmaking, Humor, Live Action, Management of Teams 1-10, Mixed Media, Outdoor, Post-Production, Print, Scripting, TV
Media
Advertising, Brand Films, Commercials - Video, Posters
Project Industries
Entertainment
TBS Sex & the City Launch Integrated Campaign
TBS Sex & the City Launch Integrated Campaign
TBS Sex & the City Launch Integrated Campaign
Collaborators
Support