😢 After 13 years, Working Not Working will officially close its doors on June 30, 2025.
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- Dawn Creative Director / Art Director / Copywriter
MetLife Integrated Campaign Super Bowl & Online Films
MetLife had been using Snoopy and the rest of the Peanuts crew for over 25 years, and asked us to modernize their connection to the characters. So we created the epic Super Bowl spot "Everyone", which combined over 100 of the most-loved vintage cartoon characters with the Peanuts characters to successfully update their partnership.
A social media campaign coincided with the Super Bowl game, where spots showed the behind-the-scenes activity of the cartoon characters.
"Piano" ran during the Grammy and Academy Awards, as well as the Olympics.
"Five Cents" was one of three tactical spots we created to support the Super Bowl effort.
I was Creative Director/Art Director on this project.
- Project Roles
- Art Director, Creative Director
- Company
- Crispin Porter + Bogusky
- Skills
- Art Direction, Broadcast, Comedy, Commercial, Conceptual, Design, Filmmaking, Humor, Integrated, Management of Teams 1-10, Post-Production, TV
- Media
- Advertising, Brand Films, Branded Content, Commercials - Video
- Project Industries
- Finance