Bounty - Always thristy

This print campaign illustrates Bounty's power of quick absorption for everyday messes. Together with my partner, we came up with the concept, writing, and art direction of the entire campaign. We also worked closely with different photographs to bring the idea to life. The campaign won Merit at the One Show, was selected to be in the Communication Arts Annual Book and finalist at the New York Festivals. The whole campaign is available on my website.