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Blend 27

This was a passion of love and persistence. But what a ride. Marlboro wanted to re brand there product Blend 27. So when I was challenged to come up with a new campaign for them. I jumped in with both feet. Instead of just promoting the product we wanted to make it mysterious and intriguing piece. So we came up with "Take the Time. Find It." which is about taking the time to find something you enjoy doing. What ever that maybe. So we produced a video that you have to watch closely and look for the clues with in the video that unlock savings and prizes. But you have have to get the code correct to get the prize. So take the time and find it.

Project Roles
Art Director
Company
Leo Burnett
Skills
Art Direction
Media
Interactive Videos
Project Industries
Tobacco