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McDonald's – Our Food. Your Questions.

Encouraged everyone in the U.S. to learn about the quality ingredients in McDonald’s food. By answering in live time, changed the way big brands communicate to their customers. The result of the campaign assets were inspired by contemporary "pop art". This is the foundation for the visual identity. Helps keep the communications fresh, consistent and relevant for the audience.

Project Roles
Art Director, Designer
Company
DDB
Skills
Art Direction, Design, Digital, Interaction, Mobile
Media
Advertising, Branded Content, Infographics, Photography, Typography, Websites
Project Industries
Advertising, Restaurant
McDonald's – Our Food. Your Questions.
McDonald's – Our Food. Your Questions.
McDonald's – Our Food. Your Questions.
McDonald's – Our Food. Your Questions.
McDonald's – Our Food. Your Questions.
McDonald's – Our Food. Your Questions.
McDonald's – Our Food. Your Questions.
McDonald's – Our Food. Your Questions.
McDonald's – Our Food. Your Questions.
McDonald's – Our Food. Your Questions.