We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
General Motors Employer Branding

GM wanted to revamp their employer branding and make the organization more appealing to millennials. This meant defining a new, more inviting tone and upgrading to a contemporary look. The changes were implemented across channels.

Project Roles
Copywriter, Creative Director, Editor (Brand/Content)
Company
JWT
Skills
Conceptual, Content, Content Strategy
Media
Editorial Writings, Social Media Copy
Project Industries
Automotive
General Motors Employer Branding