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Lufthansa "Nonstop You" ad campaign

To help Europe’s largest airline take flight in the U.S. we developed an integrated campaign that drove considerable increases in unaided brand awareness and brand preference. The centerpiece of the campaign was a microsite with interactive video stories tailored for international business and affluent leisure travelers. We also created video and digital ads (some first-to-market), including a mobile ad that lets consumers add their selfies to shareable branded postcards, a mobile ad that gifts consumers with free Wi-Fi, and high-impact video takeovers on sites like the Wall Street Journal. Then we brought the campaign into the real world with OOH takeovers at Grand Central Station and Union Station.

Project Roles
Executive Producer, Project Manager, Interactive Producer
Company
Partners + Napier
Skills
Broadcast, Commercial, Integrated, Post-Production, Producing, Project Management, Videography, 4K, Editing, Interactive
Media
3D Animations, Commercials - Video, Websites, Interactive Videos, Social Media Content, Social Media Copy
Project Industries
International, Luxury, Travel/Tourism
Lufthansa "Nonstop You" ad campaign
Lufthansa "Nonstop You" ad campaign
Lufthansa "Nonstop You" ad campaign