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BloombergBusinessweek Brand Campaign

I came up with the concept for this ad campaign for BloombergBusinessweek. I wrote all the copy and helped with visual direction. The campaign ran for several years, and I was invited to speak about it at SVA.

Project Roles
Copywriter, Creative Director
Company
Bloomberg LP
Skills
Conceptual, Copywriting
Media
Advertising, Branding
Project Industries
Media
BloombergBusinessweek Brand Campaign