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Accord Hybrid "Route 66"

The new Accord Hybrid gets 50mpg and is the perfect car to take on a cross country road trip. That was the inspiration behind this immersive HTML 5 website that we created. In it you can follow the Accord Hybrid on a cross country tour down one of America's most iconic roads, Route 66, learning about all the cars important features in a fun and engaging way. In addition to concepting, and designing the site I also drove down Route 66, as a photographer, to capture imagery for the project. Finally I worked with a 3rd party vendor to create the 3D renderings of the car matched into our shots. 2015 National Addy Award - Consumer Website - Silver 2015 L.A. Addy Award - Best Website - Gold

Project Roles
Art Director
Company
Honda
Skills
Art Direction, Collage, Design, Film Photography
Media
Websites
Project Industries
Advertising, Automotive
Accord Hybrid "Route 66"
Accord Hybrid "Route 66"
Accord Hybrid "Route 66"
Accord Hybrid "Route 66"
Accord Hybrid "Route 66"
Accord Hybrid "Route 66"
Accord Hybrid "Route 66"
Accord Hybrid "Route 66"
Accord Hybrid "Route 66"
Accord Hybrid "Route 66"
Accord Hybrid "Route 66"