Accord Hybrid "Route 66"
The new Accord Hybrid gets 50mpg and is the perfect car to take on a cross country road trip. That was the inspiration behind this immersive HTML 5 website that we created. In it you can follow the Accord Hybrid on a cross country tour down one of America's most iconic roads, Route 66, learning about all the cars important features in a fun and engaging way. In addition to concepting, and designing the site I also drove down Route 66, as a photographer, to capture imagery for the project. Finally I worked with a 3rd party vendor to create the 3D renderings of the car matched into our shots.
2015 National Addy Award - Consumer Website - Silver
2015 L.A. Addy Award - Best Website - Gold
- Project Roles
- Art Director
- Art Direction, Collage, Design, Film Photography
- Project Industries
- Advertising, Automotive