Honda HR-V Instagram

As part of the large launch campaign for the all-new Honda HR-V, we did a series of 15 sponsored posts on Instagram. We chose to make these whimsical, and fun and feel like content on Instagram instead of ad like. After the initial concepts I worked with photographer Hutch Kretchsmer and Retouching agency Imaginary Lines to bring these to life. A few I did on my own. The two illustrations were done by Vince Pastiche. I art directed all photography and illustrations.