Dropbox is one of the first and most recognized cloud storage platforms out there. But it’s more than just a functional utility. It’s an enabler of creative freedom. In its first brand work ever, we helped Dropbox position itself as a collaborative sandbox. An open platform that makes it simple to work together and create. The campaign kicked off with an anthem spot that launched the idea of “Creative Freedom”. We followed up with two :30 second spots that tell stories at the individual and business level. We also created contextual out of home and print that told user stories through a unique vertical format.