Penguins Slapshot/Air Hockey
Conceived Verizon’s experiential sponsorship at Pittsburgh’s Consol Energy Center during Penguins NHL hockey games.
Leveraging the brand attribute of speed, we created the Verizon Slapshot Challenge as an experience where fans measure how fast they can hit a puck while simultaneously generating shareable social content.
Additionally we commissioned a custom 84-inch multitouch gaming table so that fans could compete in the Verizon Air Hockey Face-Off on the arena’s jumbotron.
- Project Roles
- Art Director, Creative Director
- Art Direction, Conceptual, Social
- Events, Games - VR, Social Media Content
- Project Industries
- Sports, Technology