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Penguins Slapshot/Air Hockey

Conceived Verizon’s experiential sponsorship at Pittsburgh’s Consol Energy Center during Penguins NHL hockey games. Leveraging the brand attribute of speed, we created the Verizon Slapshot Challenge as an experience where fans measure how fast they can hit a puck while simultaneously generating shareable social content. Additionally we commissioned a custom 84-inch multitouch gaming table so that fans could compete in the Verizon Air Hockey Face-Off on the arena’s jumbotron.

Project Roles
Art Director, Creative Director
Company
Verizon
Skills
Art Direction, Conceptual, Social
Media
Events, Games - VR, Social Media Content
Project Industries
Sports, Technology
Penguins Slapshot/Air Hockey
Penguins Slapshot/Air Hockey
Penguins Slapshot/Air Hockey
Penguins Slapshot/Air Hockey
Penguins Slapshot/Air Hockey