When HTC was getting ready to launch their latest mobile device, the HTC One A9, they had two goals in mind: first, to highlight the inspiration they found for the industrial design in the beauty of the texture and color of natural materials; and second, to embrace urban youth culture and underline their partnership with RocNation and Tidal for the launch event at the Barclay's center in Brooklyn. This spot went on to anchor a worldwide television ad campaign.
- Project Roles
- Creative Director, Director, Designer
- Creative Direction, Design
- 2D Animations, Advertising, Commercials - Video
- Project Industries