The Mark of Bravery - Soweto Gold '76

Jameson in collaboration with Ubuntu Kraal Breweries created Soweto Gold '67, a beer honouring the heroes of the Soweto uprising in 1976 . This beer was matured in Jameson Irish whiskey casks for 76 days creating a limited edition beer with an alcohol content of 7,6%. 76 bottles were taken out of production, to be personally branded by veterans of 1976. Each of the 76 bottles was paired with a hand written poster and put up for auction online. The auction ended on June 16 2016. The proceeds of this auction went to the Dr. Motlana foundation development programme for school leaders.

*The Soweto Uprising was a series of protests led by high school students in South Africa that began on the morning of 16 June 1976 during Apartheid.