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KEYSTONE LIGHT - Can Hunt 2013
Each year, Keystone releases a limited edition orange can hidden inside select packs. These cans are so rare that when our huntin' lovin' audience uncovers one, they'll proudly display it. Despite a non-existent digital budget, we brought “The Hunt” to life on social media — leading to a 1600% increase in Facebook engagement during the campaign.
- Project Roles
- Copywriter
- Company
- Digitas
- Skills
- Comedy, Conceptual, Social
- Media
- Social Media Content, Social Media Copy, Viral Films
- Project Industries
- Beer
