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Okay
One Second Coupon

For the past five years OAK has been Australia’s only cure for hungrythirsty, a weak state of mind where you are indecisive, sluggish and slow. OAK was looking for a way to bring this message to life in a way that spoke to our social media savvy audience using their favorite platform: Snapchat. By combining Snapchat’s infamous self-destructing message with the users dishonourable behaviour of screenshotting snaps, we created The One Second Coupon, a Snapchat coupon that disappeared after one second. Through promoted Facebook posts we grew our Snapchat following further with the promise of free OAK - if they were quick enough. Many tried. Many failed. And our most decisive fans were rewarded for their lightning fast reaction.

Project Roles
Art Director, Creative Director
Company
OAK
Skills
Art Direction, Conceptual
Media
Social Media Content
Project Industries
Beverage
One Second Coupon
One Second Coupon
One Second Coupon
One Second Coupon
One Second Coupon
One Second Coupon
One Second Coupon
One Second Coupon
One Second Coupon