First-ever Ski Film to Launch From 13,000 ft.
Poor Boyz Productions, a digital production studio at the forefront of action sports films for nearly two decades, is premiering a three and some minute ski film on January 14th, 2015. But watching isn’t as simple as just pressing play. The film is targeting hardcore skiers to tune-in first by making it only accessible for those with an altitude that matches the film. Throughout the 7-day experience, the film will descend down the mountain, lowering its altitude every day, to give more mountains and cities around the globe access to watch. Using the GPS on their smartphones and desktops, viewers will be able to unlock the video by letting the site access their current altitude. Poor Boyz Productions has worked with the New York City based digital production company, Your Majesty to create the online and mobile site experiences. The mobile experience is the first to utilize WebGL on the iPhone. The film is launching DiscoverYourAltitude.com, which will continue to publish ski articles and content.
- Project Roles
- Art Director, Creative Director
- Art Direction, Conceptual
- Advertising, Websites, Interactive Videos