Pubmatic Ad-tech Platform UX Design

I worked on several design initiatives as a Principal User Experience Designer at PubMatic—a leading advertising automation software company for publishers (B2B)—with the ultimate goal of delivering frictionless digital customer interactions.

My primary objective was to present a clean and simple user interface and design for effortless interaction. I focused on visual quality, robust features and business-class functionality.

I implemented a redesign of the entire user experience of the platform which increased positive NPS. I collaborated with members of the UX team (researchers, interaction designers, visual designers), product managers and engineers in creating the most efficient, user-friendly products across this advertising-tech platform. My process included conducting user-research and testing, I have introduced new UX tools and processes that increased team efficiency 3x, crafted a company-wide UI Styleguide and UI stencil libraries.