Venmoments

If you've ever had an awkward or uncomfortable confrontation about money you owed or were owed, you've had a Venmoment. Venmo takes the drama out of cash exchanges and allows for simple, secure, and instant transactions between friends.

We designed an integrated campaign that provides relatable commentary and interrupts some of the many common environments where a Venmoment could happen: at an ATM, at a restaurant, or a bar. We also designed a shareable Friendship Credit Score quiz, as well as an in-app feature that allowed you to fund, gift, and pledge money for causes you care about--a charity or a wedding registry, for example.