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BMW i
BMW i Window into the Near Future
We invented the BMW i Window to show people that the future is closer than they think. This outdoor installation in front of Bryant Park turned a street-level window into a digital reflection of New York City traffic by transforming passing cars into BMW i3 and i8 vehicles in real-time.
BMW i3 Film
Witness some powerful first impressions of the all-new, all-electric BMW i3. We head to the track to see what it can do in the hands of racecar driver, Erin Crocker. Each video debunks a different “EV myth.” Hosted by an EV Owner, driven by an EV Newbie.
BMW iLanguage
Built from the ground up, a new vehicle comes with new language.
- Project Roles
- Art Director, Creative Director, Designer
- Skills
- Art Direction, Conceptual, Content, Design, Digital, Low Budget
- Media
- Advertising, Brand Films, Social Media Content