DEGREE MEN STEPH CURRY

Stephen Curry - Motion in 360º
Just targeting the millennial male, wasn’t good enough. We had to engage with a progression-obsessed, movement-fueled millennial male eager to make his mark. It was also critical after four years into our partnership with NBA superstar Steph Curry to create a fresh approach to his story and focus on what makes him an elite athlete. We had to engage our target and really deliver our movement and efficacy messages in a unique and ownable way.Degree uses breakthrough innovation to drive engagement. So we created Unilever’s first 360° video leveraged into a VR experience, transporting our viewers on to the court face to face with Stephen Curry.

The Book of Stephenitions
Steph Curry has redefined the game of basketball. Literally. Things like range, three pointer, and hard work have all taken on new meaning. So we're redefining them to help the world make sense of the game as Steph continually redefines it in real time, one move at a time.