To launch Jay Z’s first ever fragrance, we brought the magic. Better yet, Alchemy.
Everything Jay Z touches turns to gold. Now, it’s your turn through integrated media — a Website, Social, Print, Film and an original, digitally developed OOH experience.
Whether you witness the alchemy take over a model, or digitally transform your silo into a liquid gold avatar, you always know one thing. That this shit is GOLD.