Jack Daniel's Motel / House No 7.
Conceived, pitched, branded, and creatively led Jack Daniel's Motel No. 7 experiential program—currently touring the country in its fourth year. This high-energy homage to a musician's life on tour involved dozens of unique rooms and experiences staffed by nearly a hundred in-character members of the fictional motel.
Surprise performances by T-Pain, and an aggressive focus on fascilitating organic social media pushed #MotelNo7 the number one trending hashtag in New York on its inaugeral night, and became a pivotal asset in Jack Daniel's securing a partnership with the NBA.
- Project Roles
- Creative Director, Art Director, Copywriter
- Jack Daniels
- Creative Direction, Design, Fabrication
- Events, Environmental Design
- Project Industries