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Jack Daniel's Motel / House No 7.

Conceived, pitched, branded, and creatively led Jack Daniel's Motel No. 7 experiential program—currently touring the country in its fourth year. This high-energy homage to a musician's life on tour involved dozens of unique rooms and experiences staffed by nearly a hundred in-character members of the fictional motel. Surprise performances by T-Pain, and an aggressive focus on fascilitating organic social media pushed #MotelNo7 the number one trending hashtag in New York on its inaugeral night, and became a pivotal asset in Jack Daniel's securing a partnership with the NBA.

Project Roles
Creative Director, Art Director, Copywriter
Company
Jack Daniels
Skills
Creative Direction, Design, Fabrication
Media
Events, Environmental Design
Project Industries
Wine/Spirits
Jack Daniel's Motel / House No 7.
Jack Daniel's Motel / House No 7.
Jack Daniel's Motel / House No 7.
Jack Daniel's Motel / House No 7.
Jack Daniel's Motel / House No 7.
Jack Daniel's Motel / House No 7.
Jack Daniel's Motel / House No 7.
Jack Daniel's Motel / House No 7.
Jack Daniel's Motel / House No 7.
Jack Daniel's Motel / House No 7.
Jack Daniel's Motel / House No 7.