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Dos Equis Experiential

For four years I was part of the core creative team that made sure the Most Interesting Man In The World was...well...interesting. As the creative lead for a whole suite of experiential programs at the height of the legendary campaign, I successfully pitched, developed, branded, and ran creative programs across the country—including our proprietary "Masquerade" programs, best-in-class Tough Mudder (also at their height) and music festival sponsorships, and on-premise flash sampling. We kept it interesting, in environments both big and small.

Project Roles
Art Director, Copywriter, Creative Director
Company
Dos Equis
Skills
Copywriting, Creative Direction, Fabrication
Media
Branding, Corporate Events, Environmental Design, Installations, Interaction Designs, Manifestos
Project Industries
Beer
Dos Equis Experiential
Dos Equis Experiential
Dos Equis Experiential
Dos Equis Experiential
Dos Equis Experiential
Dos Equis Experiential
Dos Equis Experiential
Dos Equis Experiential
Dos Equis Experiential
Dos Equis Experiential