Dos Equis Experiential
For four years I was part of the core creative team that made sure the Most Interesting Man In The World was...well...interesting.
As the creative lead for a whole suite of experiential programs at the height of the legendary campaign, I successfully pitched, developed, branded, and ran creative programs across the country—including our proprietary "Masquerade" programs, best-in-class Tough Mudder (also at their height) and music festival sponsorships, and on-premise flash sampling.
We kept it interesting, in environments both big and small.
- Project Roles
- Art Director, Copywriter, Creative Director
- Dos Equis
- Copywriting, Creative Direction, Fabrication
- Branding, Corporate Events, Environmental Design, Installations, Interaction Designs, Manifestos
- Project Industries